Join us at Dat Dog II to hear about RARE Design's transformation of the New Orleans Hornets into the New Orleans Pelicans and subsequent rebrand to bring the Hornets back home to Charlotte.
Networking and cocktails start at 6:30pm. Presentation begins at 7pm.
What is a Small Talk?
AIGA New Orleans' Small Talks are designed to be intimately scaled events that offer attendees the opportunity to learn about business practices, view work, and discuss timely design-related topics with creatives first-hand in an informal setting.
About RARE Design
RARE is an independent brand-building consultancy founded in 1999, and provides a range of services, from brand auditing and assessment to brand development and expression to corporate training and speaking. Rodney Richardson is the founder and creative director of RARE, purveyor of GRIT, and urban rehabilitator of The Bakery Building. From cutting his teeth on one of the world’s biggest, most dynamic brands – Nike, to mastering his craft while growing RARE, Rodney combines raw instincts with in-the-trenches experiences to illuminate the shadowy, often misguided, and misunderstood process of brand building.