Are you a Design Yeti?
design yeti [dih-zahyn yet-ee] – n.: a legendary creative creature said to inhabit the studios and offices of other industries.
Did you know that 60% of the graphic design profession is made up of in-house positions?

AIGA and The Creative Group know that in-house designers face unique opportunities and challenges. The INitiative program, developed to help in-house design teams thrive, enables these designers to make a greater impact at their companies, evolve professionally, and connect with a broader network of peers. Designers are recognizing their power, and nothing will help you navigate and thrive in the new intimacy that design and business now share better than a community of other creatives who know what it’s like to design from within the machine.

Upcoming Events:

INiativeA_500x300WEBCAST: 10 Tips For In-House Designers
Thursday, March 13 at 1pm CST

Please note: the physical lunch planned for this event has been canceled.

This year AIGA welcomes Allan Peters, associate creative director for Target, as the new ambassador for AIGA’s INitiative program. Allan kicks off his involvement in the program by sharing 10 tips for in-house designers. From seeking out a mentor to knowing that you’re good enough to get another job, he’ll offer words of wisdom and encouragement learned while working for one of the largest internal creative studios in the country.


Eventually everything connects—people, ideas, objects . . . the quality of the connections is the key to quality per se . . . I don’t believe in this ‘gifted few’ concept, just in people doing things they are really interested in doing. They have a way of getting good at whatever it is.Charles Eames

By Magen Raine Massey
Published March 10, 2014